10 Best Bbq Signs

Best Bbq Signs in 2023

---

---

---

---

---

---

---

---

---

---

---

Business Writing: Sign Company Business Proposal

A mock business proposal, wherein Fastsigns, Inc. approaches World Market in an attempt to court business. The contents of this research paper are not meant to represent actual businesses or people, and any similarities are coincidental.

John Johnson

Store Manager

Cost Plus World Market

2534 Berryhill Road

Montgomery, AL 36117

Dear Mr. Johnson:

Because of the rapid growth of East Montgomery and our long business relationship, we at Fastsigns would like to propose an exciting opportunity that we believe will not only result in a short term burgeoning in your business but also a long term growth in the stature and respectability of World Market.

Having designed your current signage and logo, we propose an update to your already progressive sign and logo. The shopping in East Montgomery is ever-expanding, and while World Market has proved to be among the more imposing and successful centers, it is always important to be on the cutting edge of advertising. For this reason, our graphic designers are in a constant state of creation for our clients, past and present. Our team has recently developed an ingenious combination of sign and logo that we are sure will impress you and have also organized a plan of implementation should you decide to do business with us.

The Present: Your Existing Logo and Slogan

Currently, World Market has been operating with the simple yet elegant logo pictured below:

Photo Not Available

While realizing this simplicity's importance, we also believe that the current logo does not sufficiently express the plethora of products World Market offers and also does not highlight perhaps the greatest selling point of your store-the exotic nature of the merchandise it carries. Our primary dilemma was how to express the variety your store offers without creating an overly complex logo.

Another point we hope to address is the store's slogan in relation to the logo. Realistically, if we proposed to alter World Market's logo-perhaps the most highly visible aspect of the business-why not also create a progressive slogan to accentuate the alteration of the logo with which many World Market shoppers have come to identify? This way, the familiar customers will be that much more cognizant of the progressive changes at World Market. Also, like a fresh coat of paint, the new design and slogan will serve as a beacon to new customers who have not yet discovered World Market.

The influx of new shopping centers in East Montgomery has the possibility of having a debilitating effect on World Market's share of the market. However, as World Market is already established, a revamping of the design and logo will certainly allow World Market to retain its status as a top contender in an evolving market.

The Future: Innovative Logo Design and Slogan

The logo we propose was carefully thought up with the general principles of advertising as its foundation. For your perusal, we have included WOWappeal.com's comments on the importance of logo design, which succinctly sums our drive behind providing you with a new logo and slogan. WOWappeal Creative is a company dedicated to and knowledgeable on the importance of presentation and visibility in business from the local to the national level. They provide the following commentary on the principles of logos:

- A logo can most certainly help (or hurt) your brand today more than ever before.

- Today, a person does not have the time to research all of the features and benefits of each competing product, so they look for shortcuts.
- Think of a ogo as a mental shortcut - a bookmark to the consumer's mental list of perceptions.

- The logo should visually complement the differentiating characteristics of the company.

These concepts are precisely the reason we designed a logo that "visually complements" your current stock and business goals. Our proposed design would take the words "World Market" (virtually unchanged from the original logo) and add the equivalent of the phrase "World Market" in three foreign languages: one from the Asian continent, one from the European continent, and one from the African continent. The words would come together visually much as your merchandise comes together from these varied locations.

The following examples of other companies that have successfully incorporated other languages into their logo we hope will give you a general idea of what we mean:

Photos Not Available

In tandem with the change in logo is our idea for a fresh slogan that we believe will bring more novelty to World Market's public image. In keeping step with highlighting World Market's exotic merchandise in the new logo, our proposed new slogan is "We Sell Foreign Things," an innovation to your current slogan "One World, One Store." As with your current logo and slogan, we propose to print the new logo and slogan appearing together, with the exception of the storefront sign.

Cost and Planning

Because good ideas fall flat with poor planning, we have also organized what we believe is an efficient plan to execute these changes. The proposed project will include completely redesigning the storefront and plaza logo and other signage in the interior of the store. Concerning the storefront sign, there are two options, both of which differ in price. The first option is Fondaflex Neon Tubing from Retrograde, Inc. which is more durable to the outdoors but less visible at night, and the second option is Rhino Neon Tubing from Sobieski, Inc. which is less durable but slightly more visible than its Fondaflex counterpart. We have estimated the cost for the Fondaflex materials to be $3000 and the Rhino to be $2900. For both Fondaflex and Rhino Tubing, the period of construction is estimated to be 200 man hours and the cost to be approximately $2500. The prices and construction estimates are identical for the plaza logo. It is also important to know that in similar projects among our other clients business did not have to be halted in any way to implement logo changes on site.

The interior signage will largely be comprised of plastic and paper materials. Here, the primary cost will be printing. Based on figures from a similar contract with Bruno's in Wetumpka, AL, the printing cost for interior signage will range from approximately $5000 to $5500.

We can also confidently say that the implementation of this proposal will be characterized by efficiency. We understand the importance of expediency for a retail client. It is for this reason that we have prepared the process of full implementation to last no longer than 3 weeks. We sincerely hope that this is an appealing time frame in which to accomplish implementation.

Most importantly, the costs given are estimates of top-tier materials and top-quality builders. This means that the costs mentioned are the absolute highestpossiblecosts. A slight reduction in quality of materials or construction will, of course, lead to a reduction in our projected cost of the project which, given you choose the top-quality options, will amount to anywhere between $13,300 and $13,900.

Conclusion

We at Fastsigns always try to stay on the cutting edge of sign technology. This ambition spills over into our dealings with our clientele, which assures that we always strive to provide our clients with ideas or opportunities for improvement.

World Market is well-established and well-respected in the East Montgomery area. By altering your logo and slogan to better reflect your store's appeal and the exotic nature of your merchandise, we are confident that your business will blossom further. As the professionals at goodlogo.com say: "No sooner does a company change its logo than it is suddenly seen in a different light and so is the company. A logo helps attach adjectives to a company - smart, fast, tech-savvy, conventional, hip, boring! A change to a logo makes the audience sit up and notice (often rethink) the company."

We will certainly answer any questions you have about the proposed design or plan and urge you to contact us by phone (555-5555) or by fax (555-5556) at regular business hours if this proposal has engaged your interest. We anticipate your response and look forward to discussing the finer points of this proposal.

Warm Regards,

Robin Sulkosky

Graphic Designer

Works Cited

"Good logos are made of this!" Goodlogo.com February 7, 2020. Goodlogo!. March 29, 2020.

"The Growing Importance of Logo Design." WOWappeal.com. October 24, 2004. WOWappeal Creative. March 29, 2020.